Market Overview
In its recent research report, Market Research Future (MRFR), emphasizes that over the forecast period , Global Mobile Value-Added Services Market is projected to garner a valuation of USD 731.25 Billion by 2030, registering a 14.3% CAGR during the forecast period (2020–2030).
Drivers and Restraints
The growing demand and ownership of smartphones has created the illusion that they are advertising mobile value-added services right around the corner. Constant customer-specific modification and optimization of services is anticipated to have a positive influence on telecom operators and service providers in the Mobile Value-Added Services Market Analysis, particularly in the education, advertisement, and IT and telecommunications industries. Mobile value-added services are expected to expand significantly across all industrial verticals during the forecast period. Increasing ownership of smartphones along with an growing demand for customized services is likely to be an significant determinant of growth in the coming years. Service providers' main concern has been to provide clients with the latest technology-related advances in value-added services. Rising smartphone ownership along with growing demand for personalized services is likely to be a major determinant of growth in the coming years. The need for customized value-added services by companies and consumers is gaining traction. It is therefore predicted that the demand for mobile value-added services will expand during the forecast period.
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Segmental Analysis
The Global Mobile Value-Added Service Market has been segmented based on store, type, product, vertical, and region.
The mobile value-added services have been divided into sort-based short message service ( SMS), speech, data, and value-added services (VAS). SMS dominates the mobile value-added service market, which is the year 2018. Voice is the second-largest segment on the market, and the VAS segment is expected to rise at the highest CAGR.
Based on category, the market was classified as mobile games, mobile music, mobile wallet, mobile shopping, mobile ads, email and IM and others. Mobile music and gaming dominate the internet value added services industry in 2018.
The competition is categorized by network, such as Google Play, App Store, and others. Google Play party had the highest market share in 2018. The segment of the App Store accounted for the second-largest market share in 2018 , and is expected to report the highest CAGR in the forecast period.
The field of mobile value-added services was vertically divided into government, media & entertainment, banking , financial services, and insurance (BFSI), education, IT & telecommunications, retail , and others. All these vertical industries are introducing mobile value added services.
Regional Outlook
The global business regional analysis was conducted in four major regions including Asia Pacific , North America, Europe and the rest of the world.
North America is the world's market share leading area for mobile value-added services. Business expansion is due to the emergence of various mobile value-added service providers providing their services to the businesses / vertical businesses.
In 2018, Europe was the second-largest market for internet value-added services. Europe had been split into the UK, Germany , France and the rest of Europe. According to the MRFR report, the UK is projected to gain the largest market share, followed by France, Germany , and the rest of Europe. Some of the other factors which are responsible for market growth include an increase in the number of companies that make use of various mobile value-added services. Mobile Value-Added Services are being used increasingly by companies in vertical IT and telecommunications, retail and BFSI in Europe today.
Competitive Analysis
The key market players operating in the global market as identified by MRFR are MyRepublic Limited, IPROTECH, Singtel, InMobi Pte. Ltd, OnMobile Global Limited, CALLUP, Vodafone Group PLC, Kongzhong Corporation, Stonehenge Telecom, Symsoft, Comviva, Giesecke+Devrient Mobile Security GmbH, Streamwide SA, TelcoVas, and Sangoma Technologies.
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Mobile Value-Added Services Market Research Report: Information by Technology (Hall Effect, Magneto Resistive, Variable Reluctance), By Application (Automotive, Industrial, Aerospace & Defense, Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast till 2030
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