Overview
The global real-time
bidding market is growing rapidly. The market growth attributes to the growing
trend of social media platforms and the continuously increasing number of
internet users. Besides, the penetration of information & communication
technology drives the growth of the market. Also, the integration of machine
learning (ML) and artificial intelligence (AI) techniques in RTB platforms
escalate market growth, enabling service providers to offer innovative
features.
According
to Market Research Future (MRFR), the global Real-Time
Bidding Market is poised to create a valuation of USD 18.56 BN by 2023,
growing at 30.8% CAGR throughout the assessment period (2018-2023). In its
recent COVID 19 analysis on the real-time bidding market, MRFR confirms that in
2018 the market had crossed a valuation of USD 4.85 BN. The emergence of an
intelligent cloud platform would promote the development of the market platform
and the comprehensive expansion of businesses.
The
main aim of deploying digital devices is to improve interfaces in real-time web
surfing and applications, significantly increasing data usage over wireless
networks. This, along with the rising adoption of communication platforms,
boosts the market growth. Additionally, the increasing demand for wireless data
services for exchanging information, alongside the growing adoption of smart
connected devices across the globe accelerate market growth.
Attractive
advantages of real-time bidding technologies such as triggering bid request
containing data about demographic information, internet usage history,
location, and page loading time for an ad exchange, influence the market
growth. The advent of advanced cell phones, tablets, and high-tech hand-held
devices connected to wireless networks fosters the growth of the market.
Additionally, spurring growth in the dramatically rising end-users encourages
market demand.
On
the other hand, technical and network issues are significant factors predicted
to impede the growth of the market. Also, the lack of infrastructure poses
challenges to the real-time bidding market growth especially in the developing
region. Nevertheless, the availability of futuristic technologies would support
market growth throughout the forecasted period.
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Global Real-Time Bidding Market – Segments
The
report is segmented into four dynamics;
By
Auction Type: Open and Invited Auction.
By
Advertisement Format:
Video and Image.
By
End User: Media & Entertainment, Retail &
eCommerce, Travel & Luxury, Mobile Apps, Games, and others.
By
Regions: Americas, Europe, Asia Pacific, and the
Rest-of-the-World.
Global Real-Time Bidding Market – Regional Analysis
North
America dominates the global real-time bidding market. The largest market share
attributes to the strong presence of key RTB service providers in the region.
Besides, the early adoption of bidding solutions creates a substantial demand
in the real-time bidding market. The US, Canada, and Mexico are the leading
countries in the region in terms of RTB services adoption. Moreover, high
R&D investments and technological advances increase the real-time bidding
market size. The North American real-time bidding market is projected to retain
its dominance throughout the estimated period.
Europe
stands second in the global real-time bidding market. Market growth is driven
by the spurting growth in end user industries, such as media &
entertainment, retail & eCommerce, travel & luxury, mobile apps, games,
and others. Also, the increasing purchasing power and the penetration of
bidding solutions substantiate the growth of the market. Moreover,
well-established gaming sectors and the proliferating information technology
fuels the regional market growth. The European real-time bidding market is
expected to create a substantial revenue pocket during the review period.
The
Asia Pacific region holds a considerable share in the global real-time bidding
market. Increasing investments in digital marketing, alongside the strong
presence of notable market players and internet users, are major driving
forces. Moreover, increased adoption of bidding technologies and digital
technologies such as smartphones, laptops, and tablets boost the regional
market growth. Australia, Japan, and South Korea account for considerable
shares in the Asia Pacific market. The APAC real-time bidding market is
forecasted to grow at an impressive CAGR during the assessment period.
Global Real-Time Bidding Market – Competitive Landscape
Highly
competitive, the real-time bidding market appears fragmented due to the
presence of several well-established players. To gain a competitive share,
industry players are increasingly adopting strategies such as mergers &
acquisitions, collaboration, expansion, and product launch. The industry is
intellectual property and technology-intensive, which challenges new entrants
and small players.
To
develop new solutions and cut down development costs & time, these players
form to collaborate and partner with other players. Technology providers use a
variety of distributions channels and are increasingly engaging social media to
generate inbound leads.
Major
Players:
Players
leading the global real-time bidding market include Facebook, Inc. (US), Google
LLC (US), Adobe Inc. (US), Smaato, Inc. (US), PubMatic, Inc. (US), WPP PLC
(UK), The Rubicon Project, Inc. (US), YANDEX LLC (Russia), Salesforce.com, Inc.
(US), MEDIAMATH, INC. (US), Criteo (France), AppNexus (US), MoPub (US), Verizon
Media (US), and Match2One AB (Sweden), among others.
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Real-Time Bidding Market Research Report:
Information by Technology (Hall Effect, Magneto Resistive, Variable
Reluctance), By Application (Automotive, Industrial, Aerospace & Defense,
Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle
East & Africa, and South America)—Forecast till 2030
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