Market
Analysis
The global in-app
advertising market will develop at a whopping 28.2% CAGR in the
forecast period (2020- 2027), as per the latest Market Research Future (MRFR)
report.
Drivers
Growing
Adoption by Application Developers to Boost Market Growth
In-app advertising
is an effective revenue generation strategy for mobile application developers.
Application developers are paid for displaying ads on their mobile apps which
in turn will boost the mobile ad market size over the forecast period.
Opportunities
Increasing
Popularity of E-commerce Websites to offer Robust Opportunities
The
increasing popularity of e-commerce websites coupled with the growing trend of
online gaming will offer robust opportunities for this market in the forecast
period.
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Restraints
and Challenges
Technical
Issues to act as Market Restraint
Technical
issues such as the testing of ads for in-app advertising for various smartphone
softwares such as iOS and Android are time-consuming as both software’s display
contents differently. This may pose a restraint to the market growth over the
forecast period.
COVID-19
Analysis
Several
industries have been impacted by the COVID-19 crisis and the global in-app
advertising market too is no exception. It has also gone through the brunt of
the outbreak. Supply chain disruptions, economic situations, fluctuations in
demand share, as well as long-term & immediate effect of the COVID-19
pandemic possessed a negative effect on this market growth. But following the
relaxation of lockdowns, the market is likely to get back into normalcy soon.
Market
Segmentation
By
platform, the Android segment will lead the market over the forecast period and
will grow at a 29.6% CAGR by 2027. Increasing proliferation of Android
smartphones coupled with a high number of free applications accessible on
Android platform using in-app advertising strategy for revenue generation are
adding to the segmental growth.
By
ad-format, the video ad-format will dominate the market over the forecast
period and will grow at a 28.7% CAGR by 2027. The video format has been proven
to offer higher-value and interactive content to customers that increases
customer engagement.
By
application, the online shopping and fashion segment will spearhead the market
over the forecast period. E-commerce applications are increasingly using in-app
advertising campaigns in order to improve click-through rates as well as ensure
better targeting. This also helps online shoppers in viewing the image and
understanding details of the products that drives traffic to the website.
Regional
Analysis
North
America to Sway In-app Advertising Market
North
America will sway in-app advertising market growth over the forecast period.
Early adoption of this technology in this region, the presence of several key
players, high disposable income, high adoption of smartphones and tablets,
high-speed wireless internet connectivity, and the presence of several key
global retailers and well-established corporations are adding to the global
in-app advertising market growth in the region. The UK and the US will have
utmost market share as they are early adopters for the emerging technologies
and solutions.
Key
Players
Eminent
players profiled in the global in-app advertising market report include
Microsoft Corporation (US), Facebook Inc.(US), Apple Inc. (US), Google LLC(US),
Amobee Inc. (US), MoPub Inc(US), The Rubicon Project, Inc. (US), InMobi (US),
Verizon Communications Inc. (US), Tapjoy, Inc. (US) among others.
The in-app
advertising market is fragmented and also competitive for the presence of
different international & domestic key players. These players have
incorporated innovative strategies to remain at the vanguard and also suffice
the burgeoning demand of the customers including collaborations, contracts,
partnerships, joint ventures, geographic expansions, & new product
launches, and more.
Browse Complete Report @ https://www.marketresearchfuture.com/reports/in-app-advertising-market-6005
In-App Advertising Market Research Report:
Information by Technology (Hall Effect, Magneto Resistive, Variable
Reluctance), By Application (Automotive, Industrial, Aerospace & Defense,
Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle
East & Africa, and South America)—Forecast till 2030
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