Overview
The A2P SMS market is
witnessing continually rising revenues. The market growth attributes to the
proliferation of two-factor authentication (2FA) and OTP services. Besides, the
increasing adoption of marketing campaigns for brand promotion and OTT messaging
drive the market growth, providing A2P and P2P services such as flight alerts
and SMS exchange.
With
the increasing uptake of one-stop-shopping omnichannel marketing, IoT
applications, and 4G & 5G international infrastructure connectivity, the
market growth accelerates further. According to Market Research Future (MRFR),
the global A2P SMS market is poised to reach significant growth by 2027,
registering a phenomenal CAGR during the anticipated period (2020 – 2027).
Additionally,
the increasing penetration of blockchain-based platforms, such as mobile number
portability application (MNPA) and settlement & payments marketplace for
VoIP and SMS, influences the market growth. Various advantages offered by A2P
SMS, such as the ability to reduce the cost of internal communications and
improve operational efficiency, escalating the market growth.
Augmenting
demand for mobile-based services in banking, healthcare, retail, and e-commerce
increases the deployment of A2P SMS. Conversely, intense competition in the market
and growth in mobile spam and mobile malware are major factors impeding the
market growth. However, the rising popularity of diverse products like OTT
messaging and rich communications services (RCS) channels would contribute to
market growth throughout the review period.
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A2P SMS Market - Segments
The
report is segmented into applications, end-users, and regions. The application
segment is sub-segmented into customer relationships, pushed content services,
management services, interactive services, promotional campaigns,
inquiry-related services, and others.
The
end-user segment is sub-segmented into BFSI, retail, travel & transport,
entertainment (gaming) & media, healthcare & hospitality, and others.
The region segment is sub-segmented into North America, Europe, APAC and the
Rest-of-the-World.
A2P SMS Market - Regional Analysis
North
America leads the global A2P SMS market, heading with large technological
developments and A2P SMS equipment applications across the end-user industries.
Besides, the largest market share attributes to the rising telecom industry and
the proliferation of the internet and smart connected devices, such as mobiles
and tablets in the region.
Europe
is the second-largest market for A2P SMS solutions. The market is fostered by
the rising adoption of on-demand cloud services. Additionally, rising SMS
exchange usages for A2P & P2P and 4G & 5G international infrastructure
connectivity are key driving forces. Germany, the UK, France, and Italy account
for major market shares due to the rapid adoption of omnichannel marketing and
internet of things (IoT) applications.
The
Asia Pacific A2P SMS market witnesses significant growth due to the spurting
growth in the construction sector in rapidly growing economies. Furthermore,
the increasing adoption of A2P services and demand for high-speed internet
connectivity in the region influence the market growth. China, Japan, and India
are major A2P SMS markets in the region.
Global A2P SMS Market - Competitive Analysis
The
A2P SMS market appears highly competitive and fragmented, with several
well-established players and new entrants forming a competitive landscape.
Strategic partnerships, mergers & acquisitions, innovation, brand
reinforcement, and collaboration remain prevailing key trends for the leading
players.
Major
Players
Players
active in the global A2P SMS market are Infobip Ltd (UK), Trillian Group
(Malta), Tyntec (Germany), Tata Communications (India), CLX Communication
(Sweden), Syniverse Technologies (US), SAP SE (SAP Mobile Services - Germany),
Tanla Solutions (India), MBlox Inc (US), Mahindra Comviva (US), Twilio Inc
(US), and Vonage Business (US), among others.
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A2P SMS Market Research Report:
Information by Technology (Hall Effect, Magneto Resistive, Variable
Reluctance), By Application (Automotive, Industrial, Aerospace & Defense,
Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle
East & Africa, and South America)—Forecast till 2030
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