Market
Analysis
The global
automatic content recognition market is predicted to touch USD 4,507 million at
a whopping 27% CAGR between 2018- 2023, states the recent Market Research
Future (MRFR) analysis. Automatic content recognition is an identification
technology that is used for identifying and verifying media content elements
played on media devices or present in media files. It is extensively used in
smart TVs, tablets, and smartphones. Some of the benefits of using this
technology include content identification, content verification, and second
screen synchronization. Its different technology includes digital watermarks,
passive fingerprinting, and speech recognition. Owing to its alluring features
and plentiful benefits, automatic content recognition has wide applications in
the broadcasting industry, education, gaming, media and entertainment, consumer
electronics, industrial, advertising, and others.
Various
factors are propelling the global ACR Market share. According to the recent MRFR report, such factors
include rapid advancements in artificial intelligence and automation,
increasing integration in smart TVs & second screen devices like wearables
and smartphones, and growing deployment by media companies for audience
measurement and broadcast monitoring, and increased use of technologies like
watermarking or fingerprinting.
On the
contrary, security and privacy constraints, the need for larger server
infrastructure, & additional bandwidth, and the on-going COVID-19 impact
are factors that may limit the global automatic content recognition market
growth over the forecast period.
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Market
Segmentation
The MRFR
report highlights an inclusive segmental analysis of the global automatic
content recognition market based on technology and application.
By
technology, the global automatic content recognition market is segmented into
digital watermarks, passive fingerprinting, and speech recognition. Of these,
the speech recognition segment will lead the market over the forecast period
and at a high CAGR.
By
application, the global automatic content recognition market is segmented into
the broadcasting industry, education, gaming, media and entertainment, consumer
electronics, industrial, advertising, and others. Of these, the media and entertainment
& advertising segments will dominate the market over the forecast
period.
Regional
Analysis
Based on
the region, the automatic content recognition market report covers the growth
opportunities and recent trends across the Asia Pacific (APAC), North America,
Europe, & the Rest of the World (RoW). Of these, North America will
spearhead the market over the forecast period. Technological developments,
increasing adoption of IoT and cloud technology, and developed media and
entertainment industry are adding to the global automatic content market growth
in the region. The United States holds the utmost share in the market over the
forecast period.
The global
automatic content recognition market in Europe is predicted to hold the
second-largest share over the forecast period. Rising investment in R&D
activities, an increasing number of ACR technology-enabled smart devices, and
rising technological adoption is adding to the global automatic content
recognition market growth in the region.
The global
automatic content recognition market in the APAC region is predicted to grow at
a fast pace over the forecast period. The growing integration of ACR in media
and entertainment, constant technological advances, the presence of
economically developing countries like Japan, China, India, and Australia, and
the developing media and entertainment industry are adding to the global
automatic content recognition market growth in the region.
The global
automatic content recognition market in the RoW is predicted to have sound
growth over the forecast period.
Key
Players
Key
contenders profiled in the global automatic content recognition market report
include Shazam Entertainment Ltd. (US), Beatgrid Media B.V. (The Netherlands),
Enswers, Inc. (South Korea), Clarifai Inc. (US), Audible Magic Corporation
(US), ACR Cloud (US), Microsoft Corporation (US), Digimarc Corporation (US),
and Arcsoft, Inc. (US). Industry players have incorporated strategies such as
mergers, acquisitions, geographic expansions, among others to stay at the
forefront.
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Automatic Content Recognition Market Research Report: Information by Technology (Hall Effect, Magneto Resistive, Variable Reluctance), By Application (Automotive, Industrial, Aerospace & Defense, Consumer Electronics) and Region (North America, Europe, Asia-Pacific, Middle East & Africa, and South America)—Forecast till 2030
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